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Thursday, December 07, 2006

How to Win a Customer!

A customer is a person, organization or entity with whom one buys and/or sells, trades or exchange various products or services for a said tangible or intangible compensation for that rendered.

  • Determine who your customers are.
  • What are the requirements for your customers that you need to determine for the exchange of services and products?
  • Don’t assume that you know what they want. The customers may need less or more they you have anticipated. Constantly review with them what they want.
  • Collect customer and market knowledge on a regular basis. This will adjust your product and service delivery.
  • Acknowledge their needs and ensure that they are aware of your efforts and capabilities to satisfy their needs.
  • Listen to their needs. Don’t ever ignore them.
  • Realize that you are in business to please your customers. They pay you paycheck.
  • Never forgot that a customer is a person like yourself, with emotions, needs, desires, feelings, wants, values and norms.
  • Never divorce a customer, unless you are willing to face the consequences.
  • Constantly communicate with them via phone calls, letters
  • A customer relationship is not unlike general relationships you have with people in general. You must work on them.
  • Make your customers your friends. Ask for their advice. They will be glad to give it to you.

Now, this will surely win you customers and make new ones……..

until next time

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